| Taste (Delicious) |
467 (28.3) |
167 (21.8) |
<0.001 |
| Offers (toys and freebies) |
264 (16.0) |
29 (3.8) |
<0.001 |
| Health-related ingredients claim |
220 (13.3) |
89 (11.6) |
0.044 |
| General health claims (part of healthy diet, balanced diet) |
158 (9.6) |
175 (22.9) |
<0.001 |
| Nutrient content claims (low energy, low fat cholesterol free) |
125 (7.6) |
72 (9.4) |
0.113 |
| Nutrient comparative claims (increased calcium content, reduced fat, etc.) |
62 (3.8) |
0 (0.0) |
<0.001 |
| Other claims (e.g. organic food) |
62 (3.8) |
0 (0.0) |
<0.001 |
| Preparation time (easy to prepare/ready to eat) |
59 (3.6) |
51 (6.7) |
0.004 |
| Reduction of disease risk claims |
12 (0.7) |
1 (0.1) |
0.046 |
| No selling point claimed |
219 (13.3) |
181 (23.7) |
<0.001 |