Advertisement category Overall (N=1735)
N (%)
Children’s Channels (N=1150)
N (%)
Youth Channels (N= 585)
N (%)
Food Advertisements Children’s Channels
(n= 799)
Youth Channels
(n=345)
Weekday
(n=356)
Weekend
(n=443)
p-value Weekday
(n=171)
Weekend
(n=174)
p-value
Candies 260
(32.5)
113
(32.9)
119
(33.3)
121
(31.8)
0.342 51
(29.8)
62
(35.6)
0.266
Dairy products (ice-creams) 73
(9.1)
0
(0.0)
27
(7.6)
46
(10.4)
0.259 0
(0.0)
0
(0.0)
-
Breakfast cereals 113
(14.1)
12
(3.5)
54
(15.2)
59
(13.3)
0.303 5
(2.9)
7
(4.0)
0.584
Chips 103
(12.9)
34
(9.9)
47
(13.2)
56
(12.6)
0.609 18
(10.5)
16
(9.2)
0.666
Biscuits 69
(8.6)
3
(0.9)
20
(5.6)
49
(11.1)
0.013 0
(0.0)
3
(1.7)
0.086
Noodles 55
(6.9)
15
(4.4)
33
(9.3)
22
(5.0)
0.010 13
(7.6)
2
(1.2)
0.003
Oils 40
(5.0)
0
(0.0)
18
(5.1)
22
(5.0)
0.822 0
(0.0)
0
(0.0)
-
Chocolates 30
(3.7)
106
(30.7)
16
(4.5)
14
(3.2)
0.259 56
(32.7)
50
(28.7)
0.399
Popcorns 24
(3.0)
0
(0.0)
12
(3.4)
12
(2.7)
0.569 0
(0.0)
0
(0.0)
-
Spices 19
(2.4)
0
(0.0)
7
(2.0)
12
(2.7)
0.568 0
(0.0)
0
(0.0)
-
Cakes 13
(1.6)
0
(0.0)
3
(0.8)
10
(2.3)
0.139 0
(0.0)
0
(0.0)
-
Sauces 0
(0.0)
42
(12.2)
0
(0.0)
0
(0.0)
- 19
(11.1)
23
(13.2)
0.563
Fruit based products (Jams and Jellies) 0
(0.0)
18
(5.2)
0
(0.0)
0
(0.0)
- 9
(5.3)
9
(5.2)
0.960
Dates 0
(0.0)
2
(0.6)
0
(0.0)
0
(0.0)
- 0
(0.0)
2
(1.2)
0.505
Beverage Advertisements Children’s Channels
(n= 297)
Youth Channels
(n=237)
Weekday
(n=118)
Weekend
(n=179)
p-value Weekday
(n=100)
Weekend
(n=137)
p-value
Food supplements 207
(69.7)
91
(38.4)
80
(67.8)
127
(71.0)
0.783 50
(50.0)
41
(29.9)
0.002
Dairy products (Milkshakes) 61
(20.6)
0
(0.0)
26
(22.0)
35
(19.6)
0.582 0
(0.0)
0
(0.0)
-
Health/ energy drinks 25
(8.4)
0
(0.0)
12
(10.2)
13
(7.3)
- 0
(0.0)
0
(0.0)
-
Tea/ coffee 0
(0.0)
52
(21.9)
0
(0.0)
0
(0.0)
- 14
(14.0)
38
(27.7)
0.012
Fizzy sweetened beverages 0
(0.0)
38
(16.0)
0
(0.0)
0
(0.0)
- 6
(6.0)
32
(23.4)
<0.001
Packaged fruit juices 0
(0.0)
29
(12.2)
0
(0.0)
0
(0.0)
- 17
(17.0)
12
(8.8)
0.056
Soups 0
(0.0)
22
(9.3)
0
(0.0)
0
(0.0)
- 13
(13.0)
9
(6.6)
0.092
Date Syrup 0
(0.0)
1
(0.4)
0
(0.0)
0
(0.0)
- 0
(0.0)
1
(0.7)
0.392
Food and Beverage Related Advertisements Children’s Channels
(n= 54)
Youth Channels
(n=3)
Weekday
(n=118)
Weekend
(n=27)
p-value Weekday
(n=0)
Weekend
(n=3)
p-value
Pizza 31
(57.4)
0
(0.0)
17
(63.0)
14
(51.9)
0.409 0
(0.0)
0
(0.0)
-
Food delivery Service 0
(0.0)
3
(100.0)
0
(0.0)
0
(0.0)
- 0
(0.0)
3
(0.0)
-
Online grocery shopping store 23
(42.6)
0
(0.0)
10
(37.0)
13
(48.2)
0.409 0
(0.0)
0
(0.0)
-