Advertisement category |
Overall (N=1735) N (%) |
Children’s Channels (N=1150) N (%) |
Youth Channels (N= 585) N (%) |
Food Advertisements |
Children’s Channels (n= 799) |
Youth Channels (n=345) |
Weekday (n=356) |
Weekend (n=443) |
p-value |
Weekday (n=171) |
Weekend (n=174) |
p-value |
Candies |
260 (32.5) |
113 (32.9) |
119 (33.3) |
121 (31.8) |
0.342 |
51 (29.8) |
62 (35.6) |
0.266 |
Dairy products (ice-creams) |
73 (9.1) |
0 (0.0) |
27 (7.6) |
46 (10.4) |
0.259 |
0 (0.0) |
0 (0.0) |
- |
Breakfast cereals |
113 (14.1) |
12 (3.5) |
54 (15.2) |
59 (13.3) |
0.303 |
5 (2.9) |
7 (4.0) |
0.584 |
Chips |
103 (12.9) |
34 (9.9) |
47 (13.2) |
56 (12.6) |
0.609 |
18 (10.5) |
16 (9.2) |
0.666 |
Biscuits |
69 (8.6) |
3 (0.9) |
20 (5.6) |
49 (11.1) |
0.013 |
0 (0.0) |
3 (1.7) |
0.086 |
Noodles |
55 (6.9) |
15 (4.4) |
33 (9.3) |
22 (5.0) |
0.010 |
13 (7.6) |
2 (1.2) |
0.003 |
Oils |
40 (5.0) |
0 (0.0) |
18 (5.1) |
22 (5.0) |
0.822 |
0 (0.0) |
0 (0.0) |
- |
Chocolates |
30 (3.7) |
106 (30.7) |
16 (4.5) |
14 (3.2) |
0.259 |
56 (32.7) |
50 (28.7) |
0.399 |
Popcorns |
24 (3.0) |
0 (0.0) |
12 (3.4) |
12 (2.7) |
0.569 |
0 (0.0) |
0 (0.0) |
- |
Spices |
19 (2.4) |
0 (0.0) |
7 (2.0) |
12 (2.7) |
0.568 |
0 (0.0) |
0 (0.0) |
- |
Cakes |
13 (1.6) |
0 (0.0) |
3 (0.8) |
10 (2.3) |
0.139 |
0 (0.0) |
0 (0.0) |
- |
Sauces |
0 (0.0) |
42 (12.2) |
0 (0.0) |
0 (0.0) |
- |
19 (11.1) |
23 (13.2) |
0.563 |
Fruit based products (Jams and Jellies) |
0 (0.0) |
18 (5.2) |
0 (0.0) |
0 (0.0) |
- |
9 (5.3) |
9 (5.2) |
0.960 |
Dates |
0 (0.0) |
2 (0.6) |
0 (0.0) |
0 (0.0) |
- |
0 (0.0) |
2 (1.2) |
0.505 |
Beverage Advertisements |
Children’s Channels (n= 297) |
Youth Channels (n=237) |
Weekday (n=118) |
Weekend (n=179) |
p-value |
Weekday (n=100) |
Weekend (n=137) |
p-value |
Food supplements |
207 (69.7) |
91 (38.4) |
80 (67.8) |
127 (71.0) |
0.783 |
50 (50.0) |
41 (29.9) |
0.002 |
Dairy products (Milkshakes) |
61 (20.6) |
0 (0.0) |
26 (22.0) |
35 (19.6) |
0.582 |
0 (0.0) |
0 (0.0) |
- |
Health/ energy drinks |
25 (8.4) |
0 (0.0) |
12 (10.2) |
13 (7.3) |
- |
0 (0.0) |
0 (0.0) |
- |
Tea/ coffee |
0 (0.0) |
52 (21.9) |
0 (0.0) |
0 (0.0) |
- |
14 (14.0) |
38 (27.7) |
0.012 |
Fizzy sweetened beverages |
0 (0.0) |
38 (16.0) |
0 (0.0) |
0 (0.0) |
- |
6 (6.0) |
32 (23.4) |
<0.001 |
Packaged fruit juices |
0 (0.0) |
29 (12.2) |
0 (0.0) |
0 (0.0) |
- |
17 (17.0) |
12 (8.8) |
0.056 |
Soups |
0 (0.0) |
22 (9.3) |
0 (0.0) |
0 (0.0) |
- |
13 (13.0) |
9 (6.6) |
0.092 |
Date Syrup |
0 (0.0) |
1 (0.4) |
0 (0.0) |
0 (0.0) |
- |
0 (0.0) |
1 (0.7) |
0.392 |
Food and Beverage Related Advertisements |
Children’s Channels (n= 54) |
Youth Channels (n=3) |
Weekday (n=118) |
Weekend (n=27) |
p-value |
Weekday (n=0) |
Weekend (n=3) |
p-value |
Pizza |
31 (57.4) |
0 (0.0) |
17 (63.0) |
14 (51.9) |
0.409 |
0 (0.0) |
0 (0.0) |
- |
Food delivery Service |
0 (0.0) |
3 (100.0) |
0 (0.0) |
0 (0.0) |
- |
0 (0.0) |
3 (0.0) |
- |
Online grocery shopping store |
23 (42.6) |
0 (0.0) |
10 (37.0) |
13 (48.2) |
0.409 |
0 (0.0) |
0 (0.0) |
- |